If you have a business, you need a website… and your website should have a blog!

Blogging is one of the most valuable tools businesses have to engage with customers, make their lives easier, and promote themselves as experts in their industry. If you’re not blogging, it’s time to get started or get left behind. Here are 3 reasons your business needs a blog:

Visibility: Having a blog on your business website helps your search engine optimization, or SEO. If someone is searching for something related to a topic you’ve blogged about it, that person may stumble upon your website in a search. Let yourself be discovered!

Credibility: It makes you credible as an expert in your industry. It shows you don’t only know your industry, but are also familiar with the ins and outs of it. So many topics can be discussed! Take my blog on Media Maven for example. I don’t only post about public relations in general, but I go into specifics and even discuss different current events and how they relate to my business. Credibility strengthens the image of your brand.

Social Media: A blog is a form of social media, and it is vital for businesses to be on social media. You don’t have to be on all forms of social media, just the ones that help your business and brand… and a blog is a must! It’s also a great way to interact with present and potential customers through likes, comments, and shares.

Is it time consuming, yes. Is it worth it, yes. When it comes to blogs for businesses, just say YES! Nothing in this world is guaranteed, so it’s hard to say whether or not you will get a ROI, but it’s something that is too useful and popular to pass up.