You know those moments in life where the universe just hands you a plot twist that ends up changing everything? That’s exactly how The Bookhouse Hotel came to be—an idea born out of a real estate opportunity, a love of literature, and the kind of magic only a true bookworm could dream up.

Stephanie Olenik was already a real estate pro with Airbnbs under her belt when she stumbled upon an old bookstore for sale in Kennett Square, PA. But this wasn’t just any bookstore. 

This place came with over 5,000 books and was already zoned for hotel use (I mean… what are the chances?). Most people would’ve just seen a dusty old building. Stephanie saw a book lover’s paradise.

And so, The Bookhouse Hotel was born.

It’s a boutique hotel built inside a former bookstore, where guests literally sleep surrounded by floor-to-ceiling shelves of novels. Yes, it’s as dreamy as it sounds… and a place on my “to visit” list. (Kinda like a TBR.)

Expanding from One Book Hotel to a Second Historic Location

At first, Stephanie thought this would be a sweet little cozy spot. She had no idea how much other people would fall in love with the idea, too. But within months of opening, book lovers were flying in from everywhere—Australia, California, you name it—just to experience this one-of-a-kind hotel.

The Bookhouse Hotel quickly became more than just a place to stay. It turned into a hub for book clubs, bachelorette parties, writing retreats, and the kind of girls’ weekends you remember forever. Guests were coming together to read, connect, and yes… live their literary fantasies.

Naturally, when something this magical works out, it deserves a sequel. So Stephanie and her team opened a second location: The Bookhouse Hotel at Faunbrook, just 20 minutes away in West Chester, PA.

This new hotel is located in a seven-room Italianate-style mansion with cozy nooks, a photo booth tucked in a secret room, and even space to host weddings and literary events. Each room is uniquely designed with bold, moody tones, and there’s even a suite dedicated to Jane Austen. It’s a total escape, perfect for bookish travelers or locals looking for a staycation.

Building a National Book Club for Readers Who Love Community

The boutique hotels may have been the starting point, but the real heart of this business is the community. Stephanie launched a quarterly subscription book club that started with just 15 members… and sold out in minutes.

Now, the book club is open to readers across the country. Members receive a curated box every quarter filled with thoughtful goodies and one handpicked book.

They also get invites to virtual and in-person gatherings, discounts on hotel stays, and access to a growing network of fellow readers who are just as obsessed with stories as they are.

How Social Media Helped Turn The Bookhouse Hotel into a Viral Destination

Marketing for The Bookhouse Hotel has been refreshingly grassroots. Stephanie leaned into Instagram, TikTok, and YouTube—collaborating with creators and sharing behind-the-scenes peeks of the hotels. One viral 24-hour read-a-thon posted by book influencers brought in bookings from all over the country.

It’s proof that when something is truly unique (and beautiful!), it markets itself. But having a strong online presence, being open to influencer partnerships, and creating shareable moments definitely helped this place take off.

Lessons Learned from Starting a Book-Themed Hotel Business

Stephanie is the first to say she’s learning as she goes. Her biggest takeaway? Be ready to pivot. Whether it’s reworking a wedding package or figuring out the best check-in process, nothing is set in stone… and that’s okay.

She also stresses the importance of building a strong team, knowing your strengths (and your limits), and being realistic about the investment.

This kind of business isn’t an overnight success. It’s a labor of love that takes time to grow. But when your guests walk into a space that feels like it was made just for them? It’s worth every minute.

Tips for Starting a Book-Inspired Business or Boutique Hotel

Thinking about launching your own bookish business? Stephanie’s advice:

• Know your strengths, and bring in partners to fill the gaps.
  
• Don’t be afraid to start small. Just start.
  
• Build a community, not just a customer base.
  
• Use social media authentically and consistently.
  
• Be willing to change what’s not working.
  
• Give it time. This is a long game, not a quick flip.
  

Also, add in thoughtful, personal touches. Handwritten notes, cozy corners, bold paint colors—those are the details that make people feel something.