If you care about your career or you want to grow your business, chances are you are on LinkedIn. If not, you should get an account. Here, you will create and grow relationships with people in your industry, build your credibility by creating and sharing professional content, and expand your reach when it comes to earning new and more business.
There is no better place to promote yourself and what you do! Here are five tips on getting the most out of your LinkedIn page, whether it be your personal page or your company page:
Complete your Profile. First things first. Fill in as much of your profile as you can. You want to be found, and when you are found, you want to blow people away! So, don’t use a picture of yourself at a bar as your profile picture. This isn’t Instagram. Keep it professional. Go back as far in your work history as you can and share as much of your expertise as you can. This is your resume!
Blog on LinkedIn. On LinkedIn, it’s called “posts” not “blogs”, but it’s basically the same thing. I believe blogging is important for any business to do on its website. The same goes for a person on LinkedIn. Use these posts to show your network you are an expert in your industry and to further promote your brands message. Educate and entertain. Don’t forget to include a nice picture to go along with the post and to include three tags at the bottom of your post. These tags will help your post be found by professionals searching that topic. Hence, you reading this right now.
Ask for Recommendations. You can talk about how great you are all day, every day, but when someone else does it, it means so much more. That’s the power of public relations! You need to be part of this “word of mouth” marketing strategy to get a referral. LinkedIn makes it easy to ask people in your network for these referrals. Once someone says something nice about you and how you operate professionally, it’ll be on your page for all to see!
Show your Work. On Facebook, people share pictures of their kids and their dinner. On LinkedIn, people share pictures of their successes. Post a link, a short paragraph, or a video. Don’t be afraid to promote yourself. That’s exactly what this is for!
Make Connections. Take time to look for people you want to connect with. LinkedIn makes it easy by giving you recommendations based on your work history and common connections, but it’s also easy to search for people as well. Don’t be shy! You can search for people based on the industry they work in, college they graduated from, and so much more. Find those people and “connect.”
Using LinkedIn to grow your business? Using LinkedIn to find a job? Use LinkedIn as a marketing strategy for both! It works!
What to connect with me? Personally, I’m right here and you can click here to follow Media Maven… or even better, sign up for my FREE e-course to learn how you can promote your brand by doing PR yourself. Click here to master your PR.
